Overview
When your export is packaged into a ZIP file, you can choose how the images are organized inside it. The folder structure setting controls whether images are placed in a single folder or sorted into subfolders.
Available options
Flat (default)
All images are placed in the root of the ZIP with no subfolders. This is the simplest option and works well for smaller exports or when you plan to sort images yourself afterward.
Example:
export.zip/
Blue-T-Shirt_1.jpg
Blue-T-Shirt_2.jpg
Red-Hoodie_1.jpg
Canvas-Tote_1.jpg
By Product
Images are organized into folders named after each product. This is great for keeping images grouped by the product they belong to.
Example:
export.zip/
Blue T-Shirt/
Blue-T-Shirt_1.jpg
Blue-T-Shirt_2.jpg
Red Hoodie/
Red-Hoodie_1.jpg
By Collection
Images are sorted into folders based on the first collection each product belongs to. Products that are not in any collection go into an "uncategorized" folder.
Example:
export.zip/
Summer 2026/
Blue-T-Shirt_1.jpg
Red-Hoodie_1.jpg
Accessories/
Canvas-Tote_1.jpg
By Vendor
Images are organized by the product vendor (brand). This is ideal for stores that carry multiple brands and want images sorted by supplier.
Example:
export.zip/
Nike/
Blue-T-Shirt_1.jpg
Adidas/
Red-Hoodie_1.jpg
By Product Type
Images are grouped by the product type assigned in Shopify. Products without a type go into an "uncategorized" folder.
Example:
export.zip/
T-Shirts/
Blue-T-Shirt_1.jpg
Hoodies/
Red-Hoodie_1.jpg
How to choose a folder structure
Open the Folder Structure dropdown on the dashboard and select your preferred option. The structure applies to all images in that export.
Which option should I use?
| Goal | Recommended option |
|---|---|
| Simple, all in one folder | Flat |
| Keep images grouped by product | By Product |
| Sort by seasonal or thematic groupings | By Collection |
| Organize by brand or supplier | By Vendor |
| Group by product category | By Product Type |
Folder structure works together with file naming. You can combine any folder structure with any naming template.