What happens at the limit?
On the Free plan, you can export up to 100 images per month. When you try to start an export that would push you over this limit, the app displays a yellow warning banner headed Upgrade required just above the Export button.
The warning tells you exactly how many images the export contains and what your projected total would be. For example: "This export has 18 images, which would bring your total to 126 (limit: 100). Upgrade to unlimited for $10/month."
The export will not start until you either reduce the number of images or upgrade your plan. Nothing is exported and nothing is counted when this warning appears.
How to check your current usage
Your current usage is always visible in the Usage section at the top of the dashboard. Look for the usage bar that shows something like 75 / 100 images. This tells you how many of your 100 monthly images you have used so far in the current billing period.
The bar changes color as you approach the limit, turning red when you have reached 100, and the label under it changes from "This billing period" to "Monthly limit reached".
What counts toward the limit
- Images are counted when an export completes. The number of images that actually made it into the ZIP is added to your usage at the moment the export finishes.
- Failed or interrupted exports count nothing. If an export fails, is interrupted by a server restart, or finds no images, your usage does not change.
- Exporting the same images again counts them again. The limit is on images exported, not on unique images, so running the same export twice uses twice the images.
- Re-downloading costs nothing. Downloading a finished ZIP again, or clicking Re-generate Download to get a fresh link, does not count toward the limit.
When does the limit reset?
Your 30 day billing period starts the first time you open the app, not on the first of the calendar month. Your usage resets automatically every 30 days from then; you do not need to do anything, and the counter goes back to zero at the start of each new period.
Downgrading from the Unlimited plan also resets the counter to zero and starts a new 30 day period from that moment.
Options when you hit the limit
You have a few choices:
Wait for the reset
If you are not in a rush, you can wait until your billing period resets and your 100 images become available again.
Export fewer images
Adjust your filters to reduce the number of images in the export. For example, export one collection at a time instead of everything at once. Use Preview Count in Step 2 to check the image count before you start.
Upgrade to Unlimited
The Unlimited plan costs $10 per month and removes the limit entirely. You can upgrade in two places:
- Click Upgrade to Unlimited ($10/mo) next to the usage bar on the dashboard.
- Open the Plans page and click Subscribe — $10.00/month.
Either way, Shopify asks you to approve the charge and then returns you to the app. See How to Upgrade or Downgrade Your Plan for the step by step.
After upgrading, you can start your export right away. There is no waiting period.